KPG Roofings — Retail CRM
The Client
KPG Roofings is one of India's leading roofing materials retailers with 40+ outlets spread across the country. They needed a unified platform to manage their complex operations — from lead capture to order fulfillment, across diverse user roles.
The Problem
With 40+ outlets nationwide, KPG Roofings faced operational chaos. Sales teams had no centralized lead tracking, branches couldn't monitor container orders efficiently, and there was no way to calculate roofing material requirements accurately for customers. Duplicate leads across branches were a major pain point — the same customer would be approached by multiple outlets, wasting time and creating conflicts. Different teams — sales, purchase, branch managers, and customer relations — all needed different views of the same data.
What We Built
A comprehensive business management platform tailored for the roofing industry. From CRM lead management and container order tracking to customized dashboards and a public tile calculator — we built everything KPG needed under one roof. Our duplicate lead validation system ensures no two branches chase the same customer.
Duplicate Lead Validation
Smart detection prevents branches from creating duplicate leads — same customer is identified across all outlets instantly.
CRM Lead Management
Capture, track, and convert leads with complete visibility from enquiry to order across all branches.
Container Order Tracking
Real-time tracking of container orders across branches — from placement to delivery.
Role-Based Dashboards
Customized dashboards for sales teams, branch managers, purchase admins, and customer relations.
Public Tile Calculator
Customer-facing roof tile calculator for accurate material estimation — no login required.
Quotation & Sales Targets
Generate professional quotations and track sales targets per person and per branch.
Meta Integrations
Connected with Facebook and WhatsApp for seamless customer communication and lead capture.
Role-Based Dashboards
We understood that a branch manager and a sales executive need very different insights. So we built five distinct dashboards:
The Outcome
Zero Duplicate Leads
Smart validation eliminated cross-branch lead conflicts entirely.
40+ Outlets Unified
All branches now operate on a single platform with real-time data visibility.
5x Faster Order Tracking
Container orders tracked in real-time instead of spreadsheets and phone calls.
"Managing 40+ outlets across India was a nightmare — especially when two branches would chase the same customer. The duplicate lead validation alone saved us countless hours and eliminated internal conflicts. Now every salesperson sees the full picture."
— Operations Head, KPG Roofings
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